Natural wood
MyBril · Product & brand development
Wooden eyewear.
Built as a brand.
Prowal developed MyBril from the first product concept into a complete consumer brand—including design, production, packaging and launch.
ProductWooden sunglasses
Launch2014
Brand ownerProwal International
RoleBrand owner & supplier
From concept to consumer brand
A distinctive idea, developed into a complete collection.
In 2014, Prowal developed and launched its own collection of handcrafted wooden sunglasses under the BRIL brand.
As brand owner and supplier, Prowal managed the complete process: from product and collection development to sourcing, manufacturing, quality control and market introduction.
The collection
Natural materials.
Distinctive designs.
The collection combined handcrafted wooden frames with different shapes, lens colours and finishes, creating a recognisable product range with its own identity.
Colour finish
Repulse
Statement frame
Copa
Product presentation
More than the frame alone.
The product concept extended to branded presentation and wooden packaging, creating a consistent experience from product to delivery.
From identity to activation
More than eyewear.
A complete brand.
BRIL was developed as one consistent consumer concept—from a distinctive identity and wooden presentation box to a digital launch campaign.
Brand identity
A recognisable BRIL signature
A bold identity designed to work consistently across the eyewear, packaging and campaigns.
Product presentation
Packaging became part of the product
A custom wooden storage box extended the natural-material story beyond the frame itself.
Digital launch
From product to social campaign
The MyBril app invited customers to select a frame, take a photograph and share their BRIL.
Behind the product
Design translated into production.
BRIL was not simply selected from a catalogue. Product dimensions, materials, frame construction, colour treatment and packing were translated into a controlled production process.
01 · Development
Original design drawings
02 · Craftsmanship
Shaping by hand
03 · Finishing
Colour and surface treatment
04 · Supply
Inspection and packing
Original MyBril videos
See the brand in motion.
Original footage from the MyBril collection: a closer look at the brand, the eyewear and the story behind the products.
Original footage · 01
The MyBril story
Original footage · 02
Wooden eyewear collection
Original footage · 03
BRIL by MyBril
Prowal's contribution
One coordinated process.
The case demonstrates how commercial thinking in Europe and hands-on coordination in China can be combined within one accountable team.
Brand and product concept
Collection development
Manufacturer sourcing
Artwork and packaging
Production coordination
Quality control
Supply management
Market introduction
An established Prowal brand
A proven brand foundation, ready for a new chapter.
BRIL is currently not marketed as an active retail collection. The identity, product knowledge and production experience remain available for a future relaunch or a new customer-specific eyewear programme.
Discuss a product or brand ideaFrom initial concept to a complete product collection, BRIL shows how Prowal combines brand development, sourcing and supply.